W-DMX™ at Super Bowl XLV

Wireless Solution Sweden AB played part in one of the most widely watched televised sporting events in the world – Super Bowl XLV. The award-winning technology was used to light the exterior entrances of the new Cowboys Stadium where the event was held on February 6.

The Super Bowl is an American football game, this year held between the Pittsburgh Steelers and Green Bay Packers to decide the National Football League (NFL) champion for the 2010 season. The game took place at Cowboys Stadium in Arlington, Texas. The hosting venue, Cowboys Stadium, built less than two years ago, is the largest domed stadium in the world with a capacity of 110,000 (including standing room). The actual attendance on Super Bowl Sunday was a whopping 103,219. Syncrolites was contracted by Sports Graphics to light the NFL Super Bowl graphics that were attached to the outside of the Stadium. Dall Brown was the Lighting Designer and he included the 4 stadium support trusses in his design. The east end of the stadium was colored in blue and the west end was colored in red. 3 Syncrolite SLX 7K with W-DMX OEM installed were used per truss as truss warmers. Dall used a combination of SXL and Syncrolite’s new ArenaColors for this project. While the Super Bowl is a sporting event on the surface, it seems like every year it is becoming more of an entertainment spectacle similar to an awards show. The event likely brings in tons of viewers with no interest in football itself, but are interested to see the famous halftime show and the highly publicised expensive commercials. Television viewers for the 2011 game are an estimated 111 million. Niclas Arvidsson, CEO of Wireless Solution said, “W-DMX is no stranger to architectural installations but this one has a special significance. It’s the Super Bowl! Millions of people are interested in this event for more than just the sport. The fact that the new Cowboys Stadium is the largest domed stadium in the world got a lot of attention. We were proud to be a part and proud to have Syncrolite as an OEM partner.”